Marea provocare a magazinelor de beauty online: cum testezi înainte să cumperi (P) • Newsweek România

Online beauty retailers face challenges with product testing before purchase, as many items cannot be returned once opened due to hygiene regulations. While some companies allow returns of tested fragrances, creams and similar products often cannot be returned. This creates difficulties for consumers who need to assess sensory qualities that can only be experienced after purchase. To address this, companies like Notino are introducing sample testing options, allowing customers to try a product before fully committing. Their 'Try It First' service sends a sample with the purchased item, and 'Discovery Boxes' offer multiple samples for exploration. However, samples have limitations, as they may not provide a complete picture of product performance over time.