Marca auto germană care mizează pe mașini mai scumpe pentru a acoperi scăderea vânzărilor

Porsche is shifting its strategy to focus on more exclusive models, aiming to lower its profitability threshold to under 200,000 cars annually. The plan, presented at the Capital Markets Day, emphasizes fewer vehicles with higher value and margins. CEO Michael Leiters stated the goal is to strengthen Porsche's identity as a sports car brand while increasing profitability through higher-end models. The company plans to reduce complexity in its lineup and enhance customization options. Additionally, Porsche will continue investing in electric vehicles while also developing combustion engines and plug-in hybrids. A restructuring plan aims to cut 9,000 jobs by 2035 to reduce costs, as the company faces challenges in the Chinese market and increased competition.