“Maia cât cuprinde” și alte minciuni de marketing: de ce pot scrie producătorii orice pe etichete și nu-i oprește nimeni? Lara Schütz, maestră în arta brutăriei, ne explică cum ar trebui protejați consumatorii

The article discusses misleading marketing claims on bread labels, particularly the term "maia cât cuprinde". It highlights the lack of regulations protecting consumers from false advertising in Romania. The popularity of sourdough during the pandemic led many producers to label their products as such, despite varying definitions of "maia". The author explains the different types of sourdough and their uses in baking, emphasizing that the quality of bread depends on fermentation rather than the presence of sourdough itself. The rise of artisanal bakeries post-pandemic has increased consumer interest, but many industrial products misuse the term. Lara Schütz, a master baker, stresses the need for honest labeling to protect consumers.