Maciej Podwojski, Director ECE Primark: România a devenit rapid una dintre piețele cheie din portofoliul nostru. Retailerul angajează masiv - Economica.net

Primark plans to expand its presence in Romania with three new stores by 2027, following significant investments. The retailer has already opened six stores, investing over 58 million euros. The new locations will enhance its market presence, reflecting strong consumer interest. Primark aims to double its store count by 2026, focusing on affordable fashion essentials. The company also emphasizes the importance of physical stores while integrating digital tools to improve customer experience.