LYO în România: noua experiență cu nicotină și arome, fără tutun, pentru Ploom

JTI launches LYO in Romania, a new nicotine and flavor experience without tobacco, featuring Arctic Mint and Wild Berry variants. Each LYO reserve includes an activatable flavor capsule, enhancing the sensory experience. Unlike traditional heated tobacco, LYO focuses on flavor, offering a menthol base and sweet notes for a unique taste. This launch is part of a global expansion plan for the Ploom brand, catering to adult consumers seeking personalized nicotine experiences. LYO is available online and in select stores across Romania.