Lovitură totală dată de Florentino Pérez: Omul care a pornit „războiul” împotriva UEFA a semnat cu Real Madrid

Real Madrid has appointed Bernd Reichart, previously the face of the European Super League project, to lead its business operations. He will oversee sponsorship contracts and merchandising, reporting directly to CEO José Ángel Sánchez. This move signals a nearing resolution in European football, following a preliminary agreement between Real Madrid, UEFA, and the European Football Clubs association. Reichart, who previously served as CEO of A22 Sport, played a key role in promoting the Super League concept. His background includes extensive experience in sports marketing and broadcasting rights, having worked in various roles across Europe.