Kaufland pune pe rafturi speciale produsele despre care se vorbește pe TikTok. "Când un produs devine viral, cererea explodează peste noapte" - Economica.net

Marco Hößl, CEO of Kaufland Romania and Moldova, highlights that consumer demand is now influenced by TikTok trends rather than seasons. The retailer has started creating dedicated shelves for viral products promoted on social media. This strategy aims to keep Kaufland relevant in a competitive market by quickly adapting to consumer preferences. Hößl emphasizes the importance of being agile and responsive to the digital culture, particularly for younger shoppers. Kaufland seeks to transform into a dynamic space where digital trends meet everyday shopping needs.