John Ternus conduce primul mare eveniment Apple ca CEO

John Ternus has become Apple's new CEO as of September 1, succeeding Tim Cook. His first major event will be on September 9, featuring the anticipated launch of Apple's first foldable iPhone, which may cost over $2,000 and resemble a compact tablet when opened. This event marks a significant design shift for Apple, entering a market where competitors like Samsung and Huawei are already established. Alongside the foldable iPhone, Apple is expected to unveil the iPhone 18 Pro and Pro Max, as well as updates to the Apple Watch and AirPods. Ternus, who has been with Apple for nearly 25 years, faces the challenge of leading the company into new device formats and enhancing its position in artificial intelligence.