Irinel Darău vrea o nou strategie pentru turismul românesc / ”Avem nevoie de date mai bune pentru a înțelege mai bine piața”

The Romanian Minister of Economy, Irineu Darău, proposes a new tourism promotion strategy focusing on coordinated efforts among local and regional organizations. He emphasizes the need for a unified approach to attract more tourists and plans to establish a Destination Management Organization (DMO) by 2027. Darău also highlights the importance of participating in international fairs and collaborating with tourism operators. He aims to improve data collection for better market understanding and decision-making, while also discussing potential support measures for the industry in 2027.