IQOS la UNTOLD 2026: Un remix de inspirație, creativitate și expresie personală

UNTOLD 2026 attracted over 500,000 attendees from 150 countries, solidifying its status as a major music festival. IQOS showcased its brand through creative installations and artistic collaborations, enhancing the festival experience. The standout feature was The Remix Tower, a 12-meter installation that encouraged visual interaction. IQOS also engaged festival-goers with unique performances and local collaborations, emphasizing personal expression and creativity. This partnership reflects a commitment to innovation and meaningful consumer interactions, aiming to inspire attendees in a vibrant cultural setting.