IQOS la UNTOLD 2026: Un remix de inspirație, creativitate și expresie personală

UNTOLD 2026 attracted over 500,000 attendees from 150 countries, solidifying its status as one of the largest music festivals globally. IQOS showcased its brand through creative installations and artistic collaborations, enhancing the festival experience. The standout feature was The Remix Tower, a 12-meter installation that encouraged visual interaction. IQOS also engaged festival-goers with unique performances and moments on the main stage, emphasizing creativity and personal expression. This partnership reflects a commitment to innovation and meaningful consumer interactions, aiming to inspire attendees in a vibrant cultural setting.