Interviu video: Cum se finanțează festivalul Jazz in the Park

Jazz in the Park has evolved into a cultural ecosystem, expanding beyond its initial festival format. Founder Alin Vaida discussed the festival's transformation, funding model, and the challenges of rising costs. Initially an experiment in public space usage, the festival led to the removal of restrictive park rules. The introduction of a 'voluntary ticket' system allowed attendees to support the festival financially. Despite the pandemic's impact, the festival adapted by relocating to the Ethnographic Park, enhancing its atmosphere. The team diversified funding sources, with private sponsorships constituting a significant portion of the budget. Vaida highlighted the challenges of rising costs and the importance of niche positioning for economic advantage.