INTERVIU „Există o piață uriașă, în valoare de miliarde de euro”. Reclamele online sunt cel mai bun instrument de influență politică. AI-ul schimbă jocul

Online advertising has evolved into a powerful tool for political influence, with AI enhancing its capabilities. Marek Tuszynski from Tactical Tech discusses the intricate relationship between data, advertising, and political power. He highlights a vast market worth billions that provides services to political entities for audience targeting. The line between commercial and political advertising is increasingly blurred, as both utilize similar data-driven strategies to influence behavior. Tactical Tech's research reveals how personal data is commodified and weaponized in political campaigns, with AI accelerating the process of data collection and message personalization. This transformation raises concerns about the ethical implications of data use in shaping public opinion.