INTERVIU. A renunțat la corporație pentru ferma familiei. Azi are un brand puternic în România: „La primele joburi, nu aveam curaj să negociez salariul”

Mădălina Cocan transitioned from a corporate marketing career to running her family's dairy business, "Lăptăria cu caimac." She emphasizes the importance of skilled labor and the evolving mindset of young professionals regarding salary negotiations. Despite initial reluctance, she embraced the family business, leveraging her marketing expertise to grow the brand significantly. Cocan acknowledges the challenges of balancing family and work, highlighting the need for open communication and adaptability. She also notes the changing attitudes of today's youth towards work, which differ from her own experiences.