„Instagramul chinezesc” transformă turismul în China

The Chinese platform Xiaohongshu, also known as RedNote, is transforming travel choices for millions by influencing tourism through viral content. Users share photos and recommendations, impacting destinations like Zibo, which gained popularity due to its traditional skewers. With 350 million active users, the platform's growth parallels a surge in domestic tourism, with over 6.5 billion trips recorded last year. However, the influence has led to criticism when promoted locations do not meet expectations. Xiaohongshu is also eyeing an IPO in Hong Kong by 2026, expanding its reach beyond China.