Instagram vrea să arate clar cine e om și cine e creat cu AI: apare o nouă ”etichetă”

Instagram is introducing a special label for AI-generated profiles to inform users that these accounts are not real people. If a profile does not display this label, its content visibility will be reduced. The platform aims to distinguish between AI-generated and real user accounts, but risks misidentifying genuine accounts. This measure focuses on user profiles, not AI-generated content posted by real users. Investigations by The Guardian and The New York Times highlighted the prevalence of AI-created profiles impersonating professionals and brands.