Influența filmelor: „Odiseea” generează o creștere a călătoriilor către Grecia

Christopher Nolan's film has significantly increased travel demand to Greece, with bookings rising sharply after its release. EasyJet Holidays reported an 18% increase in weekly bookings for Greece, particularly in Corfu, which saw a 28% rise. The trend extends to other destinations like Sicily, where bookings increased by 8%. Unforgettable Greece noted a 76% rise in bookings compared to last year, launching new themed itineraries. This phenomenon, known as 'set-jetting', shows how films influence travel choices, especially among Millennials and Gen Z. Previous examples include a surge in visitors to Rosslyn Chapel after 'The Da Vinci Code' and increased tourism in Monsanto due to 'House of the Dragon'.