Influencerii financiari de pe interent, monitorizați de Autoritatea de Supraveghere Financiară - StartupCafe

The Financial Supervisory Authority (ASF) of Romania aims to mitigate conduct risks and fraud by monitoring online advertising and financial influencers. The ASF's Financial Innovation Strategy for 2026-2028 emphasizes early identification of non-compliant practices. It distinguishes between conduct risks within authorized entities and fraud from unauthorized ones. ASF will enhance surveillance of commercial communications and online promotions, especially in the cryptocurrency sector, addressing issues like investor interest and potential fraud. The authority plans to develop tools for data collection and analysis, create guidelines for market participants, and ensure compliance with European standards.