Industria de media şi divertisment din România va ajunge la 5,22 miliarde euro în acest an - Economica.net

The Romanian media and entertainment industry is projected to grow to €5.22 billion in 2023, driven by digital advertising and streaming services. Music, radio, and podcasts are expected to see the fastest growth, with streaming leading the way. Online advertising will also experience significant growth, particularly in video formats. The OTT streaming market will expand steadily, while traditional television remains stable. The report highlights the importance of adapting offerings to meet consumer demands.