Industria de 23 de miliarde de lei, alimentată de trendurile coreene. Româncele dau până la 1.000 de lei lunar

The skincare industry in Romania is booming, driven by Korean beauty trends, with women spending up to 1,000 lei monthly. Social media influences elaborate routines, often leading to excessive product use. Experts warn that a simpler skincare approach is more effective, emphasizing the importance of a few well-chosen products. The K-beauty trend focuses on prevention and innovative formulations, appealing to both older women and Gen Z. Dermatologists caution against overloading the skin with products, recommending a basic routine of cleansing, moisturizing, and sun protection. A study found that many young girls follow complex routines, often neglecting essential sun protection.