Încrederea se construiește prin inovație: Samsung obține statutul Consumer Superbrand România 2026–2027

Samsung has been awarded the Consumer Superbrand Romania 2026-2027 status, reflecting a significant increase in consumer trust and innovation perception. According to Ipsos research, 69% of respondents associate Samsung with constant innovation, while trust levels rose from 55% in 2024 to 67% in 2026. The brand's leadership and dynamism also improved, indicating a stronger market presence. Samsung emphasizes transforming technological advancements into meaningful experiences for users, focusing on product quality and customer interaction. The brand's commitment to innovation extends to educational initiatives, encouraging youth to leverage technology for community solutions. Overall, Samsung's reputation as a trusted technology brand is reinforced by consistent consumer feedback and recognition in various studies.