Începe școala! De la lista de rechizite la lista de dorințe: părinții calculează, retailerii se adaptează - Economica.net

The back-to-school shopping landscape is evolving, with children influencing purchases more than ever. Parents are balancing budgets with kids' desires, leading to increased spending on clothing and accessories while maintaining stable spending on school supplies. The Deloitte survey highlights a shift towards online research and the importance of brand relevance early in the decision-making process. Parents are more price-conscious, often willing to switch brands for better deals, yet those who use multiple shopping tools tend to spend more. Retailers must adapt to this new dynamic, engaging with both parents and children throughout the shopping journey.