Începe școala! De la lista de rechizite la lista de dorințe: părinții calculează, retailerii se adaptează

The back-to-school shopping landscape is evolving, with children influencing purchases more than ever. Parents balance budgets with kids' desires, leading to increased spending on fashion and gadgets. Retailers must adapt to this shift, focusing on value and convenience. Digital tools and social media play a crucial role in shaping consumer choices, as parents and children engage in the shopping process together. The challenge for retailers is to understand the intersection of children's wants and parents' budgets, ensuring relevance throughout the buying journey.