Înapoi la școală: cum fac cumpărături părinții pentru Generația Alpha?

As the school year approaches, parents face challenges balancing children's fashion desires with economic pressures. Despite financial strains, families are focusing on fewer, carefully chosen items, particularly sneakers and outerwear. The influence of social media and digital tools is significant, with parents spending more when utilizing these resources. Trends indicate a shift towards relaxed fits and a decline in brand loyalty among younger consumers. Retailers are adapting by extending promotional periods and offering multipack essentials to accommodate budget-conscious families.