Importatorii mărcilor auto europene, salvați de chinezi

The Romanian automotive market is undergoing significant changes due to the shift towards electric vehicles and the influx of Chinese brands. This challenging environment, compounded by semiconductor shortages and regulatory pressures, has impacted both European brands and local importers. Renault Commercial Romania has seen a decline in market share, primarily due to falling sales of Dacia and Renault models. In contrast, Porsche Romania has managed to maintain its market position despite challenges. Toyota Romania has experienced growth, doubling its market share in recent years. Other brands like KIA and Hyundai have shown fluctuating performance, while Ford, BMW, and Mercedes-Benz have also faced market share declines. Overall, the market dynamics reflect the ongoing competition and adaptation to new trends.