IKEA subvenționează prețurile în România, deși "decizia pune presiune asupra marjelor și rezultatelor financiare" - Economica.net

IKEA Romania, part of Ingka Group, is reducing prices by an average of 20% on over 1,200 products due to a €1.2 billion investment. This initiative, effective from September 1, 2026, aims to enhance affordability despite rising costs. Similar price cuts are occurring in Germany and the UK, with varying product selections and discount levels. The company prioritizes customer accessibility, even at the expense of profit margins, reflecting a long-term growth strategy. In recent years, IKEA Romania has consistently invested in price reductions, impacting its profitability significantly.