Ikea își lansează o aplicație pentru vânzări second-hand în Marea Britanie. Vrea să concureze cu eBay și Vinted
Ikea plans to launch a second-hand sales platform in the UK to compete with eBay and Facebook Marketplace, allowing local members to buy and sell Ikea items directly. This initiative follows successful tests in Spain and Norway and aims to facilitate easy exchanges among Ikea Family members. The platform will feature pre-filled product descriptions and pricing suggestions, with additional incentives for sellers opting for gift card payments. The move aligns with Ikea's commitment to sustainability and reflects the growing trend of second-hand shopping in the UK.