Ikea anunță o nouă strategie pentru a-și atrage clienții din Europa, după doi ani de scădere a veniturilor

Ikea has announced new price reductions across Europe to boost sales amid rising living costs. The company plans to invest 1.2 billion euros to attract budget-conscious customers after two years of declining revenues. In Germany, Ikea has cut prices on over 1,500 products, including significant discounts on popular items. The retailer aims to enhance affordability through product redesign and automation, while also opening smaller stores to reach more customers. Other franchisees are also participating in the price reduction initiative.