HORA avertizează asupra provocărilor din industria HoReCa

The HoReCa industry is facing challenges as revenue growth does not equate to better financial results, with rising costs and changing consumer behavior. HORA's president emphasized the need for a more predictable economic framework. Despite difficulties, there is optimism for the sector's future, especially in smaller towns. Consumer preferences are shifting towards experiences, and the internal tourism sector may benefit from this trend. However, a significant staff shortage poses a challenge for service quality. Digitalization is accelerating, with an increase in POS terminals, reflecting a growing demand for automated experiences.