HORA: „Am muncit mai mult și am câștigat mai puțin”

Radu Dumitrescu, CEO of SHC, highlights that rising costs have decreased restaurant profitability despite increased turnover. Following tax hikes in August, customer traffic has also declined. Dumitrescu notes that while restaurants raised prices, it wasn't enough to cover rising expenses. He emphasizes that the industry is undergoing a restructuring phase, with successful operators focusing on service quality. Additionally, he points out that Romanian restaurant prices remain lower than in other European capitals. Trends show a growing interest in local food among Romanians, which could benefit both restaurants and local producers.