Gucci abandonează tradiţia de producţie în Italia și vinde pantofi sport „Made in China” mai ieftini, la 800 € • Newsweek România

Gucci is shifting its production strategy by introducing luxury sneakers made in China, priced at €800, to attract cost-sensitive middle-class consumers. This change comes as the brand faces declining sales and has had to close numerous stores. The new Drip model, designed by Demna, features a no-lace design and is made from nylon, canvas, or suede. While Gucci claims that Italy remains central to its identity, analysts express concern that moving away from 'Made in Italy' could harm the brand's luxury positioning. Additionally, Gucci is reducing prices on select products to regain market share, raising questions about the perceived value of the brand.