Giorgia Meloni își înregistrează vocea ca marcă sonoră. Ce încearcă să împiedice și de ce măsura nu oprește deepfake-urile

Giorgia Meloni has requested the registration of her voice as a sound trademark in the EU to prevent unauthorized use, particularly in false content. Experts argue that this measure won't effectively stop voice cloning through AI technology. The application, submitted to the EUIPO, features Meloni stating her name twice. While the trademark aims to deter fraud and enhance her public image, it does not prevent AI from mimicking her voice for messages she never said. Legal experts suggest that the trademark is not the ideal tool for protecting her voice, as it primarily safeguards commercial products. Italy's laws against deepfakes may offer more substantial protection against unauthorized voice cloning.