Gigantul polonez CCC pregătește lansarea unui nou lanț de magazine cu prețuri mici în România

Polish group CCC is launching a new retail concept in Romania called ShockPrice, focusing on discounted brand products. The first store will open in Arad, with recruitment for management positions already underway. ShockPrice aims to offer lower prices than traditional stores, targeting medium and small cities. This initiative follows the success of HalfPrice, which has seen significant sales growth in Romania. CCC plans to open 100 off-price stores annually, with 20% under the ShockPrice brand, as part of its strategy to strengthen its market position.