Giganții europeni ai luxului văd primele semne de revenire pe piața-cheie din China

European luxury brands are cautiously optimistic about the Chinese market as consumer spending shows signs of recovery, particularly in premium cosmetics. Despite a significant drop in sales for major luxury brands in July, analysts predict a gradual improvement in financial performance as the year progresses. Companies like Kering and Hermès are focusing on China as a strategic priority, while Burberry reports growth driven by Gen Z demand. However, the overall luxury sector faces challenges from inflation and geopolitical tensions, raising concerns about the sustainability of consumer confidence beyond affluent buyers.