Generația Z își crește cheltuielile pentru produse de beauty și le consideră o necesitate, nu un lux

Generation Z is increasingly prioritizing beauty and wellness products in their budgets, viewing them as essential rather than luxury items. A study shows that 72% of this demographic considers these expenses necessary, with many spending more than before. The average monthly expenditure for beauty products among Gen Z is significantly higher than the overall average. This trend is attributed to the influence of social media and the 'lipstick effect', where consumers indulge in small luxuries during economic uncertainty. The beauty market is evolving rapidly, driven by young consumers and constant innovation.