Frank Marotte, Dacia, despre reglementările GSR 2 și Euro 7

Dacia faces declining sales in Europe and Romania while trying to stabilize prices amid new regulations. Executives discuss the impact of GSR 2 Phase 3 and Euro 7 on production costs and vehicle pricing. The new safety and emission standards, effective from 2026, will increase production costs significantly, with estimates suggesting an average price increase of 1,000 to 2,500 euros. Dacia aims to maintain competitive pricing despite rising costs, focusing on customer loyalty and market demands. Executives emphasize the need for productivity improvements to offset costs without raising prices excessively, as consumer willingness to pay is low. The overall market size in Europe poses a significant challenge for the automotive industry.