Francesco Mutti, italianul din spatele unui business de 700 de milioane de euro. Cum a ajuns roșia din Parma pe rafturile din România

Mutti, an Italian tomato processing company, has achieved significant growth, reaching €777 million in revenue in 2025. The company focuses on quality over price, working closely with over 800 farmers to ensure superior tomatoes. Francesco Mutti emphasizes the importance of recognizing the unique qualities of different tomato varieties, which influences their processing strategy. The company has a strong presence in over 100 countries, with exports accounting for 60% of its revenue. In Romania, Mutti aims to double its market share, currently at just under 5%, by promoting its high-quality products despite the price pressures in the market.