Fiul lui David Beckham își face propriul imperiu! Romeo a renunțat la cariera de fotbalist și atacă o industrie de miliarde

Romeo Beckham, son of David and Victoria Beckham, shifted from a football career to fashion, launching his own sportswear brand, Intra. After leaving professional football in 2024, he partnered with entrepreneur Justin Saul to create a brand that merges football culture with modern fashion. Intra's first collection, inspired by national teams, was strategically launched before the 2026 World Cup, utilizing a limited drop model to create urgency among buyers. The brand aims to revive the connection between football and street fashion, reflecting nostalgia while establishing Romeo's unique identity in the industry.