FC Liverpool, contract de sponsorizare în valoare de 350 milioane euro cu Turkish Airlines • Newsweek România

FC Liverpool has signed a sponsorship deal worth €350 million with Turkish Airlines, ending a 17-year partnership with Standard Chartered. The five-year contract will provide Liverpool with approximately £60 million annually, featuring the airline's logo on the jerseys of all teams starting from the 2027-2028 season. This marks Turkish Airlines' first official jersey sponsorship with a club, despite previous partnerships with other major teams. The new agreement represents an increase of about £10 million per year compared to the previous deal with Standard Chartered.