Fashion Week în era digitală: de ce mai contează show-urile fizice

Fashion shows have evolved into hybrid events that blend physical and digital experiences, enhancing brand storytelling. The physical runway remains vital for creating immersive experiences, while digital platforms expand audience reach. Despite the rise of online access, the value of attending live shows has increased, as they generate significant content for social media. The fashion industry faces challenges in synchronizing real-time communication with production timelines, but the runway continues to be a key source of inspiration and trendsetting. Digital and physical formats complement each other, shaping the future of Fashion Week.