Fanii cheltuie cu peste 25% mai mult pe platformele de streaming și devin principalul motor de creștere pentru industria media. GenAI schimbă regulile retenției și monetizării în domeniu - studiu Deloitte - Economica.net

Fans have become a key consumer group for streaming services, spending more time and money than average users. They engage with content across multiple platforms and maintain interest between releases. Companies are investing in personalized experiences and AI tools to foster active fan communities. The average age of fans is 44, with younger generations more likely to belong to fan communities. Streaming platforms are shifting from content release strategies to building ongoing relationships with users, utilizing generative AI for personalized recommendations. Nearly half of fans report consistent engagement levels, indicating potential for long-term value creation.