EY: Incertitudinea, principala provocare în schimbările din companii

Claudia Sofianu from EY Romania emphasizes that employees resist uncertainty rather than change itself, highlighting the importance of clear communication during organizational transformations. Insufficient information leads employees to create their own interpretations, which can harm morale and efficiency. Research shows that organizations focusing on people in transformations can significantly increase their success rates. Leaders should communicate not only decisions but also ongoing uncertainties to maintain trust and reduce anxiety among employees.