Explicația Adidas pentru invazia ghetelor roz la Cupa Mondială 2026: „Un accident”

Adidas attributed the widespread use of pink football boots at the 2026 World Cup to a coincidence, apologizing for the lack of color diversity. Bjorn Gulden, the brand's CEO, stated that the uniformity was unexpected and not a deliberate strategy. He acknowledged that while pink is a beautiful color, the simultaneous choice by many brands was strange. Nike's product manager noted that wearing bright pink boots signifies confidence among players. Gulden emphasized that brands are often unaware of competitors' choices before launching their collections, and he promised a return to more diverse colors in future releases.