EXCLUSIV | Șeful Dacia România, despre concurența chineză: „Nu suntem atât de naivi să credem că românii vor cumpăra Dacia doar pentru că este a noastră”

Dacia faces increasing competition from Chinese car manufacturers in Romania, according to Mihai Bordeanu, Managing Director of Dacia Brand South Eastern Europe. He emphasizes that consumer loyalty cannot solely rely on the brand's Romanian roots. Dacia is responding to market pressures with new launches, including two world premieres at the Paris Auto Show. Bordeanu believes competition can drive positive changes in the industry, pushing manufacturers to innovate and improve their products. He stresses the importance of staying relevant to customers while maintaining Dacia's core principles.