EXCLUSIV | Robert Vîja, cofondator Geoflux: „În câțiva ani nu va mai conta primul rezultat din Google”. Cum schimbă AI regulile internetului

Users are increasingly turning to AI chatbots for synthesized answers instead of traditional search engines. Geoflux's analysis shows a shift in user behavior, with longer, context-rich queries leading to personalized recommendations. This change impacts how companies build their online reputation, as AI evaluates brand reputation differently than Google. Smaller brands can gain visibility through consistent messaging across various platforms. The future of online search may involve a dual system of traditional search engines and AI models, emphasizing the importance of being included in AI-generated responses.