eMAG „Dragostea se poartă”: Fotbalul, limbaj între tați și copii

eMAG's campaign 'Dragostea se poartă' highlights how football fosters emotional connections between fathers and children. The initiative includes a social experiment where fathers and their children discussed their relationship through football, revealing that shared passion can enhance communication. The newly launched eMAG Fan Shop offers official team merchandise, promoting these connections. A study shows that 80% of football-loving fathers feel closer to their children through this sport, emphasizing its role in family bonding and emotional expression.