eMag: Comenzile de rechizite au crescut cu 41%. Ce cumpără părinții
Parents are increasingly preparing for the new school year, with a significant rise in school supply orders on eMAG. In August, orders surged by 41% compared to last year, with notable increases in various categories. Geometry tools saw a 61% rise, while art supplies grew by 60%. Clothing and technology purchases also increased, with a 26% rise in children's smartwatches. Online shopping flexibility is evident, with most orders placed during the day, and a notable portion at night. Rural areas show a higher growth rate in orders compared to urban regions, with Bucharest contributing significantly to the total.