eMAG a deschis un magazin nou de unde iubitorii fotbalului pot cumpăra echipamentele echipelor favorite, eMAG Fan Shop - Economica.net

A study by eMAG and Frappe Digital reveals that most Romanian football fans inherit their passion from family, with over 70% feeling a sense of belonging through team apparel. eMAG has launched the 'Dragostea se poartă' campaign and a Fan Shop for official team merchandise, featuring over 1,000 products from local and international clubs. The study highlights the emotional connection fans have with their teams, often passed down to children, with many parents intending to buy their kids team gear. The findings emphasize the importance of shared experiences in building football passion across generations.