După „zombii de telefon” și „dependenții de selfi-uri”, Bundeswehr-ul are și el un instrument de recrutare: ambalajele de kebab

The Bundeswehr is using kebab packaging as a recruitment tool to attract new soldiers in Germany. This initiative aims to recruit around 73,000 additional active soldiers over the next decade. Citizens can sign up by scanning QR codes on kebab wrappers, targeting not only young people but also those considering a career change. The campaign is part of an 'ambient advertising' strategy, with kebab shops voluntarily participating without financial compensation. This unconventional approach reflects Germany's urgency to expand its military forces, aiming for over 260,000 soldiers by 2035 to meet NATO requirements.