DOCUMENT. Peste 1.000 de agenți AI construiți de angajați. Românca din SUA care a redus echipa de marketing de la 22 la 2 oameni explică în detaliu cum a schimbat compania - StartupCafe

Alina Vandenberghe, co-founder and co-CEO of Chili Piper, discussed at HubSpot UNBOUND 2026 how the company developed over 1,000 AI agents created by employees. The presentation highlighted the internal mechanisms that enabled a smaller team to effectively utilize AI for marketing and sales processes. Chili Piper, a B2B software company founded in 2016, automates lead qualification and scheduling, significantly reducing its marketing team from 22 to 2 members. The company faced challenges in customer acquisition costs and market conditions, prompting a shift towards automation. Employees were encouraged to innovate with AI, which became a key performance metric. Examples of AI agents included systems for lead recovery and traffic monitoring, enhancing operational efficiency without overwhelming staff.